Cookie Policy
Last Updated: January 2025
This Cookie Policy explains how Kailash Mansarovar Yatra Limited ("we", "us", "our", or "the Company") uses cookies and similar tracking technologies on our website www.kailashmansarovar.co.uk.
This policy should be read in conjunction with our Privacy Policy, which provides more information about how we collect, use, and protect your personal data.
By using our website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should change your browser settings accordingly or stop using our website.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies typically contain:
- The name of the website that placed the cookie
- A unique identifier
- Information about your browsing behavior or preferences
- An expiration date
Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).
2. Types of Cookies We Use
We use different types of cookies for various purposes. Below is an explanation of each category:
2.1 Strictly Necessary Cookies
No consent required
These cookies are essential for our website to function and cannot be disabled in our systems.
Strictly necessary cookies enable core functionality such as:
- Security and authentication
- Session management
- Load balancing
- Remembering your cookie consent preferences
- Enabling you to navigate the website and use its features
Without these cookies, services like booking forms and secure areas of our website cannot be provided.
2.2 Performance and Analytics Cookies
Consent required
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
Performance cookies help us:
- Count visits and traffic sources
- Measure website performance
- Understand which pages are most popular
- See how visitors navigate the site
- Identify technical issues and improve user experience
We use Google Analytics for this purpose (see Section 3.1).
2.3 Functionality Cookies
Consent required
These cookies enable enhanced functionality and personalization.
Functionality cookies allow us to:
- Remember your preferences and settings
- Personalize content based on your location
- Remember your language preferences
- Provide enhanced features like live chat
If you disable these cookies, some features may not function properly.
2.4 Marketing and Targeting Cookies
Consent required
These cookies track your browsing habits to deliver relevant advertising and measure campaign effectiveness.
Marketing cookies help us:
- Deliver relevant advertisements based on your interests
- Limit the number of times you see an advertisement
- Measure the effectiveness of marketing campaigns
- Track conversions (e.g., when you make a booking after clicking an ad)
- Build marketing audiences for retargeting
We use Facebook Pixel for this purpose (see Section 3.2).
3. Specific Cookies We Use
Below is detailed information about the third-party cookies we use on our website:
3.1 Google Analytics
Provider:
Google LLC
Purpose:
Website analytics and performance measurement
Category:
Performance/Analytics Cookies
Cookie Names:
- _ga
- _ga_[container-id]
- _gid
- _gat
Duration:
- _ga: 2 years
- _ga_[container-id]: 2 years
- _gid: 24 hours
- _gat: 1 minute
What Google Analytics Does:
- Tracks how many people visit our website and which pages they view
- Measures how long visitors spend on our site and which pages they exit from
- Identifies traffic sources (search engines, social media, direct links)
- Provides demographic information (age, gender, interests) in aggregate form
- Tracks device type (desktop, mobile, tablet) and browser used
- Helps us identify popular content and user behavior patterns
Data Collected:
Google Analytics collects information such as your IP address (anonymized), browser type, device information, pages visited, time spent on pages, and referring website.
Data Transfer:
Google Analytics data is transferred to and processed by Google LLC in the United States. Google is certified under the EU-U.S. and Swiss-U.S. Privacy Shield Framework.
Learn More:
3.2 Facebook Pixel
Provider:
Meta Platforms Ireland Limited
Purpose:
Marketing, advertising, conversion tracking, and retargeting
Category:
Marketing/Targeting Cookies
Cookie Names:
- _fbp
- fr
- _fbc
Duration:
- _fbp: 3 months
- fr: 3 months
- _fbc: 2 years
What Facebook Pixel Does:
- Tracks conversions from Facebook and Instagram ads (e.g., completed bookings)
- Builds custom audiences for targeted advertising campaigns
- Creates lookalike audiences based on existing customers
- Enables retargeting ads to people who have visited our website
- Optimizes ad delivery to people most likely to take action
- Measures the effectiveness of our Facebook and Instagram advertising campaigns
Data Collected:
Facebook Pixel collects information such as browser type, device information, IP address, pages visited, actions taken (page views, button clicks, form submissions), and purchase information. If you are logged into Facebook, this data may be linked to your Facebook account.
Data Transfer:
Data collected by Facebook Pixel is transferred to and processed by Meta Platforms in Ireland and may be transferred to the United States and other countries where Meta operates.
Events We Track:
- PageView - When someone views a page on our website
- ViewContent - When someone views specific content (e.g., a tour package)
- InitiateCheckout - When someone begins the booking process
- Purchase - When someone completes a booking
- Lead - When someone submits an enquiry form
- Contact - When someone clicks to contact us
Learn More:
4. First-Party vs. Third-Party Cookies
4.1 First-Party Cookies
These are cookies set directly by our website (kailashmansarovar.co.uk). We use first-party cookies for essential website functionality and to remember your preferences.
4.2 Third-Party Cookies
These are cookies set by domains other than our website. We use third-party cookies from Google Analytics and Facebook Pixel as described above. These third parties may collect data across multiple websites you visit.
5. How to Manage and Delete Cookies
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in several ways:
5.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customize your preferences.
You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website.
5.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to alert you when a cookie is being set.
Find out how to manage cookies in your browser:
Important Note:
If you disable or delete cookies, some features of our website may not function properly. For example, you may not be able to complete a booking or your preferences may not be saved.
5.3 Opt-Out Tools
You can opt out of specific tracking technologies:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Facebook Ads: Manage your Facebook Ad Preferences
- All Advertising: Visit Your Online Choices (EU) or Network Advertising Initiative (US)
5.4 Mobile Device Settings
On mobile devices, you can limit ad tracking through your device settings:
- iOS: Settings → Privacy & Security → Tracking → Toggle off "Allow Apps to Request to Track"
- Android: Settings → Google → Ads → Toggle on "Opt out of Ads Personalization"
6. Do Not Track (DNT) Signals
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how to respond to DNT signals.
At present, our website does not respond to DNT signals. However, you can still control cookies through the methods described in Section 5.
7. Web Beacons and Tracking Pixels
In addition to cookies, we may use web beacons (also known as tracking pixels or clear GIFs). These are tiny graphics with a unique identifier that function similarly to cookies.
Unlike cookies, which are stored on your device, web beacons are embedded invisibly in web pages or emails. We use them to:
- Track when emails are opened and links are clicked
- Measure the effectiveness of email campaigns
- Work in conjunction with cookies to track page views and user behavior
Facebook Pixel, described in Section 3.2, is a type of tracking pixel.
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business practices, or for other operational, legal, or regulatory reasons.
Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
If we make significant changes, we may provide more prominent notice (such as a banner on our homepage or email notification).
9. Your Rights and Data Protection
Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), you have rights regarding cookies and tracking technologies:
- Right to be informed: We provide clear information about the cookies we use
- Right to refuse: You can refuse non-essential cookies through our cookie banner or browser settings
- Right to withdraw consent: You can change your cookie preferences at any time
- Right of access: You can request information about the data collected through cookies (see our Privacy Policy)
For more information about your data protection rights, please see our Privacy Policy.
10. Legal Basis for Using Cookies
We use different legal bases for different types of cookies:
- Strictly Necessary Cookies: Legitimate interest (essential for website functionality). No consent required under PECR.
- Performance/Analytics Cookies: Consent obtained through our cookie banner.
- Functionality Cookies: Consent obtained through our cookie banner.
- Marketing Cookies: Consent obtained through our cookie banner.
By continuing to use our website after seeing our cookie banner and not adjusting your settings, you consent to our use of cookies as described in this policy.
11. Complete Cookie Reference Table
The table below provides a comprehensive overview of all cookies used on our website:
| Cookie Name | Provider | Category | Duration | Purpose |
|---|---|---|---|---|
| cookie_consent | Kailash Mansarovar | Strictly Necessary | 1 year | Stores your cookie consent preferences |
| _ga | Google Analytics | Analytics | 2 years | Distinguishes unique users |
| _ga_[container-id] | Google Analytics | Analytics | 2 years | Persists session state |
| _gid | Google Analytics | Analytics | 24 hours | Distinguishes unique users |
| _gat | Google Analytics | Analytics | 1 minute | Throttles request rate |
| _fbp | Marketing | 3 months | Stores and tracks visits across websites | |
| fr | Marketing | 3 months | Delivers, measures, and improves Facebook ads | |
| _fbc | Marketing | 2 years | Stores last visit and click ID parameter |
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: info@kailashmansarovar.co.uk
Data Protection Enquiries: privacy@kailashmansarovar.co.uk
Phone: +44 7545 066652
Postal Address:
Kailash Mansarovar Yatra Limited
21 Ware Point Drive
London, England
SE28 0HF
Cookie Policy Summary
Quick Reference:
- Strictly Necessary Cookies: Always active (essential for website functionality)
- Google Analytics: Tracks website usage and performance (requires consent)
- Facebook Pixel: Enables targeted advertising and conversion tracking (requires consent)
- Your Control: Manage cookies via our cookie banner or browser settings
- More Information: See our Privacy Policy for data protection details